Guerrilla marketing idea are you in a Guerrilla Job Search

Guerrilla marketing idea… are you in a Guerrilla Job Search Dave Perry is the expert on guerrilla marketing in a job search. He even wrote a book on it (newest edition is out). Get his book and study it. Heres some brilliant guerrilla marketing by a company called Tripl. (photo from theNextWeb.com go there to read the story  ) I want to know if the city is going to penalize them for I dont know, impersonation or something?  Thats not it, but well see if the city has a sense of humor. I think its #brilliant! Guerrilla marketing idea… are you in a Guerrilla Job Search Dave Perry is the expert on guerrilla marketing in a job search. He even wrote a book on it (newest edition is out). Get his book and study it. Heres some brilliant guerrilla marketing by a company called Tripl. (photo from theNextWeb.com go there to read the story  ) I want to know if the city is going to penalize them for I dont know, impersonation or something?  Thats not it, but well see if the city has a sense of humor. I think its #brilliant!

4 Reasons Why People Really Go To Work

4 Reasons Why People Really Go To Work When I was in business school, my favorite class  was  organizational behavior.  I loved learning about the pivotable leaders of productivity and organizational change. I still love learning about how to improve processes and increase effectiveness and productivity in the workplace. Processes and systems are one of my favorite things to implement in my business and one of the reasons I go to work. So thats why today I want to dive deep into the real reason why people go to work in the first place. Once you know why employees work, you can start to see how  your company can start to increase its productivity too. So lets take a short walk back through management history. Why do people really go to work? (Save this article for later by pinning this image to your favorite board!) 1. People Want to Get Paid For Their Work In the 1900’s, Frederick Taylor  was one of the first management consultants and the father of the scientific movement.    He was raised in a Quaker family and had very peaceful and nonviolent values.   These values made him not want to see people abused and  in conflict. Taylor  started performance-based pay  in which  high-producing employees would get paid more for producing more. Taylor would go into companies and double the production by organizing jobs better, standardizing skills, and eliminating worker/management conflicts. 2. People Will Support What They Help Create What Taylor left out of his research was the understanding of the social and psychological aspects of the workplace.   In the 1920’s, Kurt Levin was the first to apply psychological contexts to the workplace.   He believed that work is central to human life and it must be fulfilling or people will be unhappy  and unproductive. Levin is credited with creating participative management.   During his research, Levin performed experiments and  found that women were more likely to do something if they were given the ability to be involved in  a decision rather than someone telling  them what to do.   Levin’s findings showed that people will support what they help create. 3. People Want to Be Respected In the 1950’s, Douglas Macregor came up with the Theory X and  Theory Y.   In Theory X, employees are lazy and will avoid work if they can.   They inherently dislike work and need to be closely supervised with  many controls in place. In Theory Y, employees have a great sense of accomplishment and  work is meaningful to them.   Employees are ambitious, self-motivated and exercise self-control. According to the Wall Street Journal, “McGregor’s insights are at the foundation of a management revolution that has literally changed the way the world works.” The article goes on to say that “Good management requires both a respect for individuals and their capacities, and an insistence on candor, accountability, and excellence.”   Theory X believe that managing with  fear and control  is better than creating enthusiasm and responsibility.    I have worked for one of these  X managers  in the past and it was one of the most belittling and un-motivating experiences I have ever had. [RELATED: How to Stay Motivated When You Hate Your Job] 4. People Want to Have a Responsibility I believe that people will go to work and work hard  if they are trusted, given  responsibility  and  have opportunities to learn. Why do you believe  people go to work?   Your answer will tell you volumes about your own management style.

Guest post How to start a business if you know nothing about business

Guest post How to start a business if you know nothing about business By Ben Casnocha More than half of the current crop of college grads will start a business during their lifetime. And last year alone, 700,000 people started new companies in the United States. We are living in the golden age of entrepreneurship. Part of the force behind this burst of new business is that the bar to start a company has never been lower, thanks to the Internet. On the web anyone can find cheap labor overseas, learn about almost any topic, and connect with potential partners and customers. Even if youre in school like I am the opportunity to start a new business with few capital costs is enticing. I launched my own business, Comcate, at age 14, and its still around today, five years later. Here are some things Ive learned about starting a successful business even if you dont know anything about business. These tips come from my new book My Start-Up Life, (which contains many more tips beyond these for starting and growing a company). 1. Be committed to personal growth and self-improvement. Start reading books about entrepreneurship. Read about conferences. Reach out to local business leaders and ask for their advice on how to get started. In short, foster a genuine love for learning about the slice of business you are interested in. 2. Harbor a bias toward action. Learning via books and talking to people can only take you so far. The very best entrepreneurs focus on doing over talking. Learn by doing, learn by failing. Take action. Pick up the phone. Send the email. Show up at the conference. Buy that book. What did you do today? 3. Share your ideas. If you ask someone to sign a non-disclosure agreement, or if you simply pass on the opportunity to receive useful feedback because youre scared someone will steal your idea, you are hanging a big, white poster on your chest that says, Im naive. In the early stages, you want as much feedback as possible. This means sharing your ideas with others. There is no such thing as a new idea. Besides, it is execution that distinguishes successes from failures, not raw ideas. 4. Keep the customer at the top of your mind. As you consider various business opportunities, always try to put yourself in the mind of the potential customer. What specific value would they derive from your product or service? What need are you serving? Leave the office and go immerse yourself in the life of the customer. 5. Enlist the support of others. You cant do it alone. Find people who can help you. Parents, neighbors, teachers, mentors, coaches. Your network is probably larger than you think. Somewhere in this network is probably a good co-founder for your business, too. Companies with 2 or 3 co-founders do much better than solo warriors. I talk about mentors so much in my book because theyve been absolutely critical to my success. Remember that anyone who tells you there is a single formula to successfully starting your own business is either lying or deluded. There is no single path. There are no top 5 rules. Its all personal to you. Who are you? What do you like doing? What are you good at? Where do you need people to help you? What do you know already? Be self-aware enough to answer these questions honestly. Then get going and start doing (and let me know if you need help). The clocks a-tickin and the worlds a-changin! Ben Casnocha, 19, is author of the new book My Start-Up Life: What a (Very) Young CEO Learned on His Journey Through Silicon Valley.

Book Giveaway - The Pause Principle Step Back To Lead Forward

Book Giveaway - The Pause Principle Step Back To Lead Forward I have been thinking a lot about balance lately. This book, The Pause Principle, was mailed to me for review at the perfect time.   After reading the title, I really didn’t think I was going to like it but just one chapter in and I knew that this book was exactly what I needed at this point in my life.   Things were moving too fast and I need to pause, figure out my priorities and make sure that my life gets back in balance. In our fast-paced, achieve-more-now culture, the loss of pause potential is epidemic.  If leaders today do not step back, to stop momentum, to gain perspective, to transcend the immediacies of life and to accelerate their leadership, we will continue to crash economically, personally and collectively. -Kevin Cashman Here are 3 things I learned about why it is important to pause to step back in order to lead forward: What sleep is to the mind and body, pause is to leadership and innovation. Pause transforms management into leadership and the status quo into new realities. If you are trying to lead change in your organization, you have to first know that all real change begins with self-change and pause is a catalyst for self-change. Managers control systems and processes to produce results; leaders foster meaning and purpose to achieve transformative growth.  Pause so that you can be a leader on purpose by identifying your core values and talents. To join this book giveaway, here is what you need to do using Rafflecopter below. Each task you accomplish is equivalent to 1 point. The more points the better!  Good luck! Like  Classy Career Girl on Facebook Follow us on Twitter  @classycareer Tweet about this giveaway (make sure you mention @classycareer in the tweet) Leave a comment below telling us what leadership means to you. a Rafflecopter giveaway   This giveaway is open to US  and Canada residents only. It begins NOW and ends on December 7th, 2012 at 12am EST. I will be giving away TWO copies so there will be TWO lucky winners for this giveaway. The winners will be selected via random draw and will be notified by e-mail. You have 24 hours to get back to me, otherwise a new winner will be selected. Good luck! Disclosure: I was provided with a copy of the book to review but this did not change what I wrote about the book.

How to Write a Resume - It Will Increase Your Chances of Getting Hired

How to Write a Resume - It Will Increase Your Chances of Getting HiredIf you want to increase your chances of getting hired for a job, writing your resume may be the best thing you can do. Whether you have already received a job offer or are still seeking employment, you should be writing an effective resume.First, when you are writing your resume, think about what will make you the most appealing to potential employers. Think about how you can benefit the company. If you are seeking employment in the medical field, perhaps you should focus on expertise in diagnosing and treating ailments. On the other hand, if you are seeking employment in accounting, highlight your ability to write appropriate accounts payable and receivable.Second, when you are writing your resume, be specific. You should write only about the position you are seeking. This means that you should not include any information about past jobs, references or awards. If you are applying for a job in sales, simply focus o n your skills in sales.Third, when you are writing your resume, be enthusiastic. Showing that you are enthusiastic about the job can show that you have a positive attitude. Showing that you are enthusiastic about your current position can boost your chances of getting hired. Be positive in your resume, because negativity does not show a positive attitude, and it may show that you have a negative outlook about your current situation.Fourth, when you are writing your resume, be formal. This means that you should always use proper grammar and spelling. Avoid using slang terms. When you are trying to get hired for a job, formal writing is the way to go.Fifth, when you are writing your resume, be personal. As with everything else in life, you want to express your true self. Personal details, such as children or ex-spouses, should be avoided. However, don't forget to indicate your strengths as a person.Sixth, when you are writing your resume, you should also include anything that you have accomplished. Of course, this does not mean to include your full name. However, you should mention the exact positions that you held in the past. Include accomplishments and letters of recommendation that support your claims.The most important thing to remember is that you should use your best talents in writing your resume. Remember that employers will use your resume in the same way that you will use it.

Get to the point fast to get better replies to business emails

Get to the point fast to get better replies to business emails Inboxes are crowded places. With the constant flow of email marketing vying for our attention, it’s more important than ever to get strategic about business email. Emailing eats up a quarter of the working day. That means that on average, we spend two hours a day clearing out the inbox. No surprise that so many of us fall into the category of “stress emailers.” We react quickly, skim emails, and respond either right away or not at all. (A USC study found that 50 percent of email replies are sent in fewer than 60 minutes.) I spoke to Tarzan Kay, a copywriter specializing in email marketing, who shared some simple tricks for highly effective emailing. “There’s so much great science to help us understand inbox behaviors, and how to get better, faster responses,” says Kay. “I limit emails to one subject, and keep them to a grade 7 reading level. Not because I don’t think my reader is smart, but because she’s incredibly busy â€" if she can’t digest it in 20 seconds or less, there’s a good chance it’s going into the ‘save for later’ pile. Later rarely comes.” Language is a powerful motivator, and an equally powerful de-motivator. Even a subtle turn of phrase can change the mindframe in which the remainder of an email gets read. “I sprinkle my emails with lots of feel-good ‘trigger phrases’ to warm up my reader and put them in the mood to reply. Starting an email with a simple phrase like ‘I like the way you’ve [insert admirable thing]’ can be the difference between a glowing reply and getting sent to trash.” (Grab her free “trigger phrases” cheat sheet here.) Here are Tarzan Kay’s top 5 tips for getting faster replies to business emails: 1. Write a straight-to-the-point subject line Subject lines don’t need to be stylish or pique curiosity. Save that for email marketing, or cold prospects that need to be courted. Subject lines are most effective when they’re crystal clear and affirm the body of the email. For example: “Speakers for Job Convention” is better than “Convention Ideas” “Sat Aug. 4 Meeting @ 10am” is better than “Meeting Time” 2. Get to the point fast and reaffirm the main idea Don’t assume the recipient remembers the subject to which you’re referring. Inboxes are chaotic, and it’s inconvenient to have to search through previous emails to pick up the thread. For example: “Very generous of you to offer me the corner office. I accept.” is better than “Wonderful. I accept.” “Glad you liked my presentation at last week’s job convention.” is better than “Glad you liked it.” 3. Play copycat to the recipient’s email style Some busy execs love to send zero-frills emails â€" one-liners with no greetings or small talk. If that’s the case, you can dispense with the foreplay as well. Say what you need to in as few words as possible. On the other hand, if you’re just getting to know someone, and his emails regale you with tales of last Saturday’s golf game, feel free to reciprocate. Bonus points if you can relate back with a tale of the famous hole-in-one you hit in the summer of ‘92. 4. If you need action on multiple items, number them If there are multiple questions that need answering, and they’re scattered throughout the email, it’s a lot of work for the recipient to comb through and answer each question. It’s quite likely at least one will slip through the cracks. Don’t make the recipient work too hard. Number your questions, and add bullets to action items, if you’ve included those as well. That way she can reply back in the body of your email, using it as a template. 5. Add formatting Most of us scan emails the same way we scan articles. This is especially true for group emails, where tasks are delegated to a few different people. Use bold text. Underline it. Write it in red. Highlight names. Your point will come off quicker. Anything in caps draws the reader in immediately. THIS WORKS great for highlighting the main call-to-action. Finally, shorter is almost always better. Say what you can in the fewest number of words possible. Comb through it before sending, and eliminate any extraneous words. You won’t win any literary awards, but you’ll most certainly get more helpful replies, quicker. Consider that your gold star.

5 Job Search Books You Should Read

5 Job Search Books You Should Read We may receive compensation when you click on links to products from our partners. Resumes are probably the most important document you will ever have in your career (short of a million dollar contract). Its difficult writing a great resume, and we can all use help creating our resume. Knowing which resume formats to use, leveraging keywords, etc. All of that is very helpful and can help us fast track the job search process. There must be hundreds of how to write a resume books out there, which are the best ones to use? And once you get that resume gets you an interview, do you have the right book to help you nail the interview (and get the job)? Following are some reviews of the top 5 job search books to help your make your selection. [easyazon_link asin=1607746573 locale=US new_window=default nofollow=default tag=caree07-20 add_to_cart=default cloaking=default localization=default popups=no]What Color Is Your Parachute? Guide to Rethinking Resumes: Write a Winning Resume and Cover Letter and Land Your Dream Interview[/easyazon_link] First time writing a resume? Or maybe your resume needs a big rewrite? Than this is the book for you. From beginners to advanced resume needs, this book covers the the latest in resume tactics (keywords, scanning, etc.). Whether you decide to hire someone to help you write your resume or will DIY, this book will help you decide what is best for you. [easyazon_image add_to_cart=default align=none asin=1607746573 cloaking=default height=160 localization=default locale=US nofollow=default new_window=default src=http://ecx.images-amazon.com/images/I/51VEbohorjL._SL160_.jpg tag=caree07-20 width=100] [easyazon_link asin=1440536813 locale=US new_window=default nofollow=default tag=caree07-20 add_to_cart=default cloaking=default localization=default popups=no]Knock em Dead Resumes: How to Write a Killer Resume That Gets You Job Interviews[/easyazon_link] #6 on Amazons list (keeping in mind that several versions of What Color is your parachute are in the top 5), this is a step by step guide for writing resumes with additional information on getting interviews. The book includes strategies that have been proven to work over time and includes great tips on writing resumes that will work for your online job submissions. [easyazon_image add_to_cart=default align=none asin=1440536813 cloaking=default height=160 localization=default locale=US nofollow=default new_window=default src=http://ecx.images-amazon.com/images/I/517uU61GayL._SL160_.jpg tag=caree07-20 width=139] [easyazon_link asin=0735204349 locale=US new_window=default nofollow=default tag=caree07-20 add_to_cart=default cloaking=default localization=default popups=default]How to Say It on Your Resume: A Top Recruiting Directors Guide to Writing the Perfect Resume for Every Job[/easyazon_link] This book covers almost every career scenario (job change, looking for that promotion, fired, experienced hires, career change, etc.). The book includes some useful tools like action words (yes, they are still important) and a checklist for writing your resume. [easyazon_image add_to_cart=default align=none asin=0735204349 cloaking=default height=160 localization=default locale=US nofollow=default new_window=default src=http://ecx.images-amazon.com/images/I/41Aaz9k-wsL._SL160_.jpg tag=caree07-20 width=118] [easyazon_link asin=069220203X locale=US new_window=default nofollow=default tag=caree07-20 add_to_cart=default cloaking=default localization=default popups=default]Winning Answers to 500 Interview Questions[/easyazon_link] Lets face it, if you fail on your interview you are not getting the job. One of the best investments you can make in your career is spending serious time preparing for interviews. This book will help prepare you for your interviews and provide that additional confidence to make a great impression. [easyazon_image add_to_cart=default align=none asin=069220203X cloaking=default height=160 localization=default locale=US nofollow=default new_window=default src=http://ecx.images-amazon.com/images/I/51pb0u0NxuL._SL160_.jpg tag=caree07-20 width=107] [easyazon_link asin=1598690973 locale=US new_window=default nofollow=default tag=caree07-20 add_to_cart=default cloaking=default localization=default popups=default]The About.Com Guide To Job Searching: Tools and Tactics to Help You Get the Job You Want (About.com Guides)[/easyazon_link] Career expert Alison Doyles book from About.com offers up in an organized manner, all of the tools you will need in your job search. From understanding your career options to leveraging your skills, this is the book you should read to help you with your search. [easyazon_image add_to_cart=default align=none asin=1598690973 cloaking=default height=160 localization=default locale=US nofollow=default new_window=default src=http://ecx.images-amazon.com/images/I/31GT42FZANL._SL160_.jpg tag=caree07-20 width=160] We are always eager to hear from our readers. Please feel free to contact us if you have any questions or suggestions regarding CareerAlley content. Good luck in your search,Joey Google+ what where job title, keywords or company city, state or zip jobs by